Roister Branding

Branding for Roister Restaurant, The Alinea Group’s delicious, hearth-driven restaurant in Chicago’s West Loop. The logo was loosely inspired by Ralph Roister Doister, who was, apparently, the arrogant star of a 16th century play. “An experimental romp of a comedy” says the internet. 

I wanted to hint at the history of the name while also ensuring the brand fit within The Alinea Group’s existing portfolio. The menus are oversized and feature illustrations of items grilled by the hearth.


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